Ariana Holverson

Brand Marketing Specialist | Product & Licensing Manager | Graphic Designer

Los Angeles, CA

Experience

Senior Product & Licensing Manager | Nyko Technologies

Jul 2020 – Nov 2020 | Los Angeles, CA

• Oversaw product development from concept to completion, including revitalizing existing products using consumer insight

• Spearheaded new project tracking sheet and led the weekly meetings, improving workflow between departments

• Overhauled the open project list, identified and trimmed unsuccessful projects by 70%, determined by their quantifiable benefit, relieving stress on all departments

• Managed client relations, licenses and product development with 3M, SEGA, Instagram Artists and Apex Protection Project

• Transformed presentations and generated marketing assets that landed major sales accounts

Creative Director | CAMY Electronics and Plastics LLC (TIER1 Accessories)

Jul 2016 - Jul 2018 | Irvine, CA

• Managed a licensed consumer products team at a startup, designed 42 original products in a competitive landscape

• Led brand strategy for the original brand TIER1 Accessories, Integral to brand development and GTM strategies based on analysis and visualization of NPD data and popularity trends

• Revamped powerpoint presentations that impressed clients, resulting in onboarding of 9 licenses over 3 years

• Licensing Clients include: Electronic Arts, Respawn Entertainment, Microsoft Game Studios, Rare Limited, Sony Computer Entertainment, Activision Blizzard, 2K Games, SEGA, and Capcom

• Oversaw SCRUM project tracking, collaborating with internal teams and stakeholders worldwide

• Oversaw product marketing to target demographic and B2B : sponsor of D.I.C.E. 2017, GameStop Manger’s Conference (2015-2018) EVO Fighting Championships (2016, 2017); West Coast Fights 2017, Wednesday Night Fights (weekly, 2016-18)

• Successfully debuted products at E3 2016, E3 2018 and GameStop’s nationwide

• Spearheaded an 8-part YouTube Series with Respawn Entertainment, receiving 1000’s of natural views

• Coordinated a team of 5 for filming including directing, lighting and staging for interviews, sourced music, original graphics, and b-roll

2D/3D Artist | CAMY Electronics and Plastics LLC (TIER1 Accessories)

Jun 2015 - Jun 2016 | Irvine, CA

• Promoted within one year for determining optimal direction for company on a strategic level

• Designed Powerpoints, marketing assets and packaging art for client pitches, digital marketing and mass production

• Created and handled licensed 3D assets modeling, editing, texturing and rendering products in Maya

• Maintained discretion when dealing with confidential info

Freelance 3D Modeler & Animator | WonderGrove LLC.

Jan 2014 - Jan 2015 | Encino, CA

• Generated character animations for a web series, used within the LA School district

• Created and textured 3D human character and hard-surface props in Maya

Artist Intern | Big Bad Tomato

Jan 2013 - Dec 2013 - Van Nuys, CA

• Generated animations used in children’s web series

• Created 3D human character and object models

• Consolidated files and assets

Education

California State University, Northridge

Bachelor of Arts, Emphasis in 3D Animation and Illustration

Graduated 3.9 GPA, Summa Cum Laude