Sea of Thieves — Brand Marketing Specialist

TIER1 Sea of Thieves Precision Armory Die-Cast Busts

I was the Creative Director on a collaboration project between TIER1 Accessories, a videogame collectibles company and Sea of Thieves, a pirate action-adventure video game developed by Rare and published by Microsoft Studios for Windows and Xbox One.

The TIER1 art team was tasked with developing a collectible “blindbox” series based on Sea of Thieves.

We created the “Precision Armory” line. A shipper of 12 randomized boxes containing 6 different die-cast busts. It debuted at E3 2018.

Tasks: Creative Direction, Concept, Client Pitch, 3D modeling, Spec Sheets, Packaging Design, Team Management

The Die-Cast Busts

Die-Cast Bust

Reference

The Process

Reference

I bought this at Disneyland several years ago. It was a small free-standing metal figurine with a base and a flat back. We used it as inspiration for the busts.

Imported, Posed and Edited 3D Models in 3DS Max and Maya

Tooling 3D

3D Mockup

Tooling 3D

Final Product

The blindbox

Reference from game

3D Renders Used

Packaging Diagram

Final Packaging

The shipper

Shipper Diagram

Each shipper contained 12 double-stacked blindboxes. Each box contained 1 of 6 possible randomized die-cast busts. The shipper was designed with the back card folding over itself for easy shipping to stores.